It is confusing because nowadays there seems to be various demographics online. There does not appear to be any answer to the process of drawing visitors to a business site other than posting a link somewhere to be followed and intense marketing.
1. Some visit Social media and then click to visit websites.
2. Some visit Websites and then click to visit Social media.
3. Some find either type of site by random surfing or while searching for a particular subject.
4. Some surf the internet by clicking on links that appear to offer the info being sought.
There are only so many hours in a day and only so many dollars in the pocket. By using a business site plus social media along with marketing, this can be very time consuming and become expensive. And then add in the factor that social media sites rise and fall, sometimes quickly according to trends.
AHHHH, My hair is getting grey just writing about this!
Stone soup is flavored by its offerings of humanity.