I'll hire someone who is SEO specialist with marketing management.
In the world of internet this two things is very important. How much great content you have or how much great server you have , that's really doesn't matter. But how much you do SEO and marketing that's obviously matters.
Take a example, HostGator or any other EIG hosting. There is thousands of bad reviews of them still they are the popular and number 1 web hosting brand, how much you hate them but you have to agree with this bitter truth.