My recommendation here is to do your best on the Local Market. There's a huge demand in your local market. Try to reach out to those who are not yet having online presence. They will be your best cusomers.
Marketing online is used to be awesome, but not anymore these days. The online market is so saturated with many offers and unbeatable discounts. What makes you win the competition is to acquire fresh clients and those local business getting started and need a website.