Originally Posted by whmcsguru
Social media have more reach. Forums have very little, if any reach at this point.
Yes but you also has to consider conversions
. Just because the the "pipe is huge" doesn't means you will get "a lot of water" to your website.
Like with pumping water the more you want out of it the more work you need to do. IE in order for Social Media to "pays off" you need to treat it like a totally separate project altogether.
At least on forums like here as long as you are an active member you bond to get returns. Maybe not a ton and half traffic but assuming your participation is quality and thought out you will likely still get decent conversions.