Get in touch with your customers. Try to know why they love and use your service, what are your strength and weaknesses. Develop on your strength.
Leverage the power of social media to your advantage. It's a cheap way to market yourself. With the knowledge you got from your customers, use it ad your selling point on social media.
Social media marketing ain't that hard if you dedicate some of your time to it.
Find your niche, know your customers. Personalise your message to address those set of customers.
Let people find your presence online an interesting one that suggesting to them to try out your hosting service won't be met by "Nahhh, Nop or Not Me".
What I'm trying to pass across is this: Work on your brand image. What do you want your future customers to perceive you as?
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