This is the problem with systems run by a near monopoly.
Unfortunately, as hosts, we have played into their hands by providing customers with the same panel everywhere.
Not only has this made us all look the same, but it's tied us into having to pay them no matter what.
However, it's the natural progression.
Before we sold our business, we were operating machines with 64 cores and 256GB of RAM. Were we hosting thousands of customers per server and only paying one license.
(Thanks CloudLinux for making it possible to have that stability).
I think this is happening across the industry (on the most established hosts), so cPanel is probably seeing their profits shrink as people buy bigger and bigger servers and reducing the license count.
cPanel bought this on themselves by insisting on no lifetime licenses creating a large monthly expense, making them wholly dependant on this ever reducing monthly revenue.