The market is constantly evolving and while our own prices changed in 2007 I think it was, there are more features and services that we offer for the same pricing. So rather than decreasing or increasing rates, we were able to keep the rates the same, but offer more services.
Prior to that it was the same pricing since 2000.
Again, we offer different services as a packaged bundle than we did before. The $4.95 account with only 100MB disk space drastically changed over the years with the new technology and hardware available. Larger drives ment we could keep the same $4.95 package rate and offer 1GB of space instead of 100MB.
But we never really fluttered on pricing as we priced out in comparison to what we needed to stay floating and just offer more services these days than we did before.
Our pricing has changed dramatically over the years. As we grew, especially with the addtional of our 710 N Market data center, prices dropped significantly. Overhead was lower, so we were able to pass on savings to our clients. We're also offering more bandwidth for the same price - why? Because over the years we've renegotiated contracts with our carriers.
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Pricing changes every couple of months as the specs people desire change and the prices of hardware change. The price of ram has about doubled in the last year. The cost of quad core cpus has gone down though.
I think it depends on who you consider to be your competition. Then you just want to watch their pricing periodically and adjust accordingly.
The other (more notable) thing to watch is "why" your customers leave. If you can get them to tell you why (going with cheaper host) AND it's happening more often than normal, it's time for a price-review.