One of the things to decide when choosing a name for your business is whether you want it to be a personal reflection on you, or if you're looking to mention the type of work you do in the company name.
Desert Real Estate -- pretty straigh forward.
ReMax -- doesn't say what they do, but because of branding we know.
Much of what you name your company will depend on how you market it, if you want to tie something personal to it, and if you are including the company name.
Blue Pinapple --- I can market that as ANYTHING.