Originally Posted by AbsoluteHosting
Well I have to say I love it because it fits our company name very well.
There! This is one of those use cases that work very well. If your company name is "Some Name Hosting", then SomeName.Hosting does indeed make things a lot easier to remember and access.
As such, for anyone considering going for a new gTLD like that, I would recommend making sure to also own the .com version of the domain, to ensure that your customers will find you no matter what they decide to type into the URL bar.