Here I go again ... commenting on things I know far too little about
As a consumer ... I guess what I would like to see is ... everything about a company, its services and its policies, and the do's & do nots allowed by their customers. I don't think pricing should be a governing factor. But rather ... if the company stands behind everything they say on their website.
Like with support ... if they say they have 24/7 support but its actually only during normal business hours in their time zone ... then they cannot be a member of the association. If however they say their support is only during normal business hours ... then fine. They are not advertising something they do not do.
My biggest fear when I sign with a web host is ... that they are suddenly going to disappear on me without warning. Or suddenly my webspace is gone 2 months after I have paid for a years hosting. Both scenarios I have experienced over the years.
As I mentioned previously ... pricing is very subjective and web hosts are governed by how good a deal they get where they are. For instance ... I like to be on a server in the USA. For a specific set of criteria I want ... I have a pretty good idea what I would be willing to pay. But if I wanted the same criteria in a web space but was insistent it be on a server in Canada ... then I would fully expect to have to pay more for it just because I have read bandwidth costs more in Canada.
I also hate it when a host states in their TOS that they will not tolerate SPAM being sent from their servers ... and yet when evidence is provided to them that one of their customers is spamming ... they do nothing. That would be a violation and the company would risk losing its "seal"
Or if they say they have a 30 Day Money Back Guarantee ... but never give one ... then they too lose the "seal".
Or maybe the way to go is for web hosts to start striving to be recognized by the ISO organization ... a world standard certification of quality which has criteria companies must meet in various business sectors. They have one for manufacturing, the service industry, industrial wholesale etc. That increases a company's costs a bit of course ... but to be honest if I knew web hosts were now being ISO Approved I would be less sceptical & cautious about considering them as a new web host if I ever decided to move again.
Gad ... I really have to learn to be more concise