I see a lot of companies that like to bundle services such as web design, hosting and content creation. Do you trust them with what you need? In my opinion it would be better to go with a company that specializes in just one. When you dedicate yourself to one skillset you can become better at...
Like the old question "Which came first, the chicken or the egg?", which do you put first? Do you write out the content first and then place the appropriate keywords in, or do you structure the article around the keywords?
If you do a lot of international business, which I don't yet, which pay site do you trust the most? Which one do you think is the best versed in international laws?
If you were looking to hire a web designer for a sales site, how much experience you would want them to have? Not so much in terms of years doing it, but how many sites they have designed.