Originally Posted by handsonhosting
Word of mouth advertising is your best source. Get your clients talking about you. Team up with local businesses and the chamber of commerce. Get involved with seminars and offer a free class through your local chamber (or college workshops) with how to get your site online. Provide useful knowledge to companies that they can actually use. Work with web developers. Sponsor websites (rather than adwords).
Hosting is just like any other business. If you wanted to promote a band, you post your flyers at the local music shops and coffee shops. If you want to promote an office supply company, you send mailers and reps to offices.
Don't forget that OFFLINE marketing does work! While your business is online, your clients are usualy brick and mortar. Talk to them, they WANT to work with you, they just don't know it yet!
Excellent post! It really is too easy for hosts to forget that the people who need hosting are usually the people who don't have it yet.
In other words, market offline. Walk down Main Street in your town, visit the shops, and ask if they have a web site.