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  Post #1 (permalink)   01-03-2004, 04:28 PM
HD Guru
Join Date: Apr 2003
Location: France
Posts: 559

Status: Anjay is offline
I think this would go here. A mod can move it if he thinks differently.

To attract more clients, do you do 1, 5 or whole?
For example: when doing a degree in business management with marketing & finance, you learn about this - and are advised on certain things and learn how the mind works and so on.

Do you do a whole figure price, like $20, a $0.01 off like $19.99 or $0.05 off like $19.95?
I do $0.05 off as I feel and learnt that it usually gives the client a better reason to go with your company, as it's only $0.05 - and to the shop/host/whatever, it's really nothing, and the client doesn't think support or reliability can change between a few cents.
What do you think? What do you do?

I'm sure if you walk around your local super market, you'll find the same. It really varies in shops, although I found 98% of shops in England did 0.01 off, making it 4.99 rather than say 5. However, there were the odd shops who did 0.05 off.
Although one shop, whom always did whole numbers, was the 1 shop since all their items cost only 1.

But I'm curious - and of course it's another topic for people to post in!
*we need more topics!!*
So, what do you people do?

  Post #2 (permalink)   01-04-2004, 11:36 AM
HD Newbie
Join Date: Jan 2004
Posts: 7

Status: JohnScott is offline
Studies show that consumers perceive $19.95 very differently from $20. Silly, but true.

One thing to consider when devising a pricing strategy is the message you want to convey. If you want to convey an image of high quality, don't just say so on your website - hike the prices.


I think low prices often convey the wrong image, and deter consumers from buying.

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