Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion

Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Top ten versus long tailed keyword effect
forgot password?


  Post #1 (permalink)   01-04-2011, 12:03 PM
HD Community Advisor
SenseiSteve's Avatar
Join Date: Mar 2009
Location: Saint Louis
Posts: 5,006
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
I read an interesting article recently that contends that keywords beyond the top ten (in sum) refer more traffic than the top ten combined. This was attributed to a long tail effect. It went on to say that the terms that are most popular (most managed by site owners) are rarely those that provide the most business. Your thoughts? (and NO, I don't remember the source).

I don't agree with the article. Just looking at a few of my sites, the top ten keywords consistently return the best ROI.
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers

  Post #2 (permalink)   01-04-2011, 01:44 PM
HD Master
othellotech's Avatar
Join Date: Jul 2003
Location: London, UK
Posts: 429
Send a message via Skype™ to othellotech

Status: othellotech is offline
Originally Posted by Steve-Hostirian View Post
It went on to say that the terms that are most popular (most managed by site owners) are rarely those that provide the most business. Your thoughts?
I'm always surprised at the search-terms use to find some of our products - certainly not the phrases I'd have used

For example, a lot of clients coming in through bing look for "webspace" not "hosting" ...
Rob Golding Astutium Ltd (AS29527) ICANN Accredited Registrar, Nominet Member, eNom ETP
UK VPS & Private Cloud Servers | UK Linux + Windows Shared Hosting | London Colo |
Domain Registration + Domain Resellers (WHMCS compatible)

  Post #3 (permalink)   01-04-2011, 02:41 PM
HD Wizard
Join Date: Mar 2005
Location: Atlanta, GA
Posts: 2,264

Status: handsonhosting is offline
We've seen the same "webspace" and "webpage provider". Even when I talk to people from time to time and they ask me what I do, when I say "I run a web hosting company" the response is "what's that?"

Going back on Steve's post, I have a hard time believing that more traffic is generated from page 2-1000 on google than page 1. Most people I know, if they don't find the answers on page one, they do a different search pretty quickly. Being on page one is the entire pitch of the SEO I do for clients. I've never suggested to them to ignore page one and aim of position 15
Emerson Nogueira
cPanel Web Hosting, Domain Registration, Managed VPS Servers

  Post #4 (permalink)   01-04-2011, 03:51 PM
HD Newbie
Join Date: Nov 2010
Posts: 47

Status: Silk is offline
It is interesting. I find some of the keywords used to find my site rather mind-boggling. I have a couple posts on my personal blog that get more incoming traffic from searches than the others, and I haven't been able to figure out what search is turning them up! Pretty wild.

That said, I don't know if I believe the "latter keywords" theory, unless the search engines are doing it on purpose to mess up the status quo.

Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: