This is not a post full of rich important content that you are probably used to reading although I think this is a very important aspect that a lot of people do not take seriously.
If you are marketing locally (which I highly suggest), then you must be aware of how you are doing so. I've personally seen the affects of businesses expanding to quickly. By this, I mean businesses will go out and market in large cities around them, but not just one or two- all large cities. This has devastated many businesses because they simply do not have the workforce to work with each individual client, and build a strong company image.
Just a personal opinion and probably a more well known one- but there it is anyways