Originally Posted by easyhostmedia
It is a very bad/negative thing to hid your ID etc. in a whois as to a potential customer they would think 'what are you hiding'
Agreed.. I would wonder the same, myself... As a business, you have a responsibility to your consumers, and you must have your business information readily available for anyone to see at all times. Only personal website owners should use private WHOIS (family sites, personal blogs, private site, ect..). If you sell anything, your info should be public at all times.
Only in very few special occasions will this not apply.. (For example: political sites, adult related)