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Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Promoting/Marketing on a Tight Budget?
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  Post #16 (permalink)   02-19-2018, 01:38 PM
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The first thing is to define WHO your market is, and then determine where they are, or what they like to do. Social media can be a great resource if you're in the right group and share the right information.

If you can DOMINATE a niche, you'll have no issues with finding clients. For example, if your hobby is model airplanes, you'll be active on those forums and available for when someone has questions about a website etc. If they allow banner ads/newsletter ads, create them with your username in full view so they know you're active on their forum also.

For me, I dominated the "about.com" forums when it came to design, and HTML help. From there, my HELP to people became known and our company expanded quickly. It only took about 2 years, but my company was the default recommended and we hosted nearly 300 of their forum members as a result.

Marketing 101: Big Fish In A Small Pond!

If there's a particular software your users use, optimize it, get involved with those forums and then dominate it. We did that with an e-commerce software and we were the main recommended company with over 1500 of their members using our servers.

So, first, figure out who your target market is, then figure out how you might be able to help them, and THEN figure out the marketing.

@Artashes will attest to the hosting of these forums with our company, and again, a big reason was that we provided support to EVERYONE on the forums, and for our return on investment of time, we had a number of forum members on our network.
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  Post #17 (permalink)   04-05-2018, 08:08 AM
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I've had some success using "word of mouth" and a "newsletter/advertisement" to inform surrounding businesses about my services.
 
 
 


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  Post #18 (permalink)   06-14-2018, 12:58 AM
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In case of tight budget, You can run PPC and display ads of your brands. Which will be most effective.
 
 
 


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  Post #19 (permalink)   10-30-2018, 03:12 PM
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I think you can work on SEO for your website. Focus to some keyword and do SEO to generate traffic. The more traffic will bring more leads and conversion. You can do it by your self. Read some articles and watch some videos about SEO for beginners and professional later.
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  Post #20 (permalink)   12-25-2018, 07:53 PM
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Hi,

Forums are a great way to make your presence known. You just have to pick the right forums to reach your niche and post regularly.
 
 
 


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  Post #21 (permalink)   03-08-2019, 09:28 AM
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Great advice in this thread. What I would add just as some ideas I found interesting would be to attract eyes to your particular area of interest with articles on a blog and offer to do guest blogs on similar blogs, and let those people write one for you. One more tool for expansion that I didn't see mentioned is lead generation. Sure you will lose a % but the volume of your business will certainly increase and you will be able to gauge if your service is actually competitive.
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  Post #22 (permalink)   03-11-2019, 05:11 AM
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Quote:
Originally Posted by Harv45 View Post
I know Social Media is a "thing" but unfortunately I don't see that "right" for my business at the time...
I can't imagine what's your business about if you can't use social media. No Instagram/Facebook page for your business, seriously?

Tell me what's your sphere.
 
 
 


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  Post #23 (permalink)   03-11-2019, 06:43 AM
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Quote:
Originally Posted by Patrick_Kane View Post
I can't imagine what's your business about if you can't use social media. No Instagram/Facebook page for your business, seriously?

Tell me what's your sphere.
The thing with Social Media, is if you dont have the time to keep it updated then it is not worth using it.
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