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Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Promoting/Marketing on a Tight Budget?
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  Post #16 (permalink)   02-19-2018, 01:38 PM
HD Addict
 
Join Date: Aug 2015
Location: Omaha, Nebraska
Posts: 221

Status: bigredseo is offline
The first thing is to define WHO your market is, and then determine where they are, or what they like to do. Social media can be a great resource if you're in the right group and share the right information.

If you can DOMINATE a niche, you'll have no issues with finding clients. For example, if your hobby is model airplanes, you'll be active on those forums and available for when someone has questions about a website etc. If they allow banner ads/newsletter ads, create them with your username in full view so they know you're active on their forum also.

For me, I dominated the "about.com" forums when it came to design, and HTML help. From there, my HELP to people became known and our company expanded quickly. It only took about 2 years, but my company was the default recommended and we hosted nearly 300 of their forum members as a result.

Marketing 101: Big Fish In A Small Pond!

If there's a particular software your users use, optimize it, get involved with those forums and then dominate it. We did that with an e-commerce software and we were the main recommended company with over 1500 of their members using our servers.

So, first, figure out who your target market is, then figure out how you might be able to help them, and THEN figure out the marketing.

@Artashes will attest to the hosting of these forums with our company, and again, a big reason was that we provided support to EVERYONE on the forums, and for our return on investment of time, we had a number of forum members on our network.
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Old
  Post #17 (permalink)   04-05-2018, 08:08 AM
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Join Date: Mar 2018
Posts: 23

Status: Wavy IT is offline
I've had some success using "word of mouth" and a "newsletter/advertisement" to inform surrounding businesses about my services.
 
 
 


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  Post #18 (permalink)   06-14-2018, 12:58 AM
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Join Date: Apr 2018
Location: India
Posts: 19

Status: arihantwebtech is offline
In case of tight budget, You can run PPC and display ads of your brands. Which will be most effective.
 
 
 


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  Post #19 (permalink)   10-30-2018, 03:12 PM
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Join Date: Aug 2018
Location: Delhi, India
Posts: 60

Status: techperx is offline
I think you can work on SEO for your website. Focus to some keyword and do SEO to generate traffic. The more traffic will bring more leads and conversion. You can do it by your self. Read some articles and watch some videos about SEO for beginners and professional later.
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