WOM advertising works well if you have a good network you can rely on. Other than that, I've seen more people choose adwords as of late. Unless you have some pretty big funds to advertise on TV like GD did, it might work out to just start it small on focused forums
Speaking of word of mouth, a friend and I developed a free "Word Of Mouth Tool" web page widget that makes it easy for your site visitors to link to your site in a variety of ways. It's free, and can be installed on your site in about one minute.
I'm not sure whether I should post the link here or not.
I guess the best plan is to leave that up to you to decide. If you want to take a look, give me a shout.
We do quite a bit of advertising on WHT as they offer a free advertising section there. We also recently started a ad banner and PPC campaign due to a year-end promotion they had. Results were not as great as expected unfortunately.
A fine tuned affiliate program can definitely bring in a lot of business too.
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But it is really really hard to get clients. It is weird, cause where I am, In Canada it is an untamed service. People just have no idea what web hosting can do for them or for some companies. I tried 2 in 1 business cards (your information on the front and a kind of referal thing at the back and provide a certain amount per registration), felt like a good idea but so far, not so good results. I tried ads on Facebook, nothing! Tried ads on Google, nothing and expensive. So I now run my own advertisement service. Anyway, its hard to get clients, and word of mouth is good, if you have a certain amount of customers. Anyone has other tips and tricks ?
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