Asking for a sale online - does color matter?

SenseiSteve

HD Moderator
Staff member
Asking for the sale online - does color matter?

And as every good sales representative knows you have to ask for the sale, which online includes some kind of order icon on your landing page. Past split testing has shown that orange converts at a better rate than red, given all other factors remain the same.

Your thoughts on whether this holds true, and why?
 

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