Another way to get customers is by gaining credibility about your performance. Crhronoservers dot com has an interesting ranking of hosting companies by server speed
that levels the field for all hosting companies in the world, whether small or large (usually small perform better) you will be shoulder to shoulder in the list. They will send traffic to hosting companies. There is no charge to register. The "sticker" they provide will help you to gain credibility with your potential customers. There are 3 variables that need to be tuned up in order to be successful with hosting. Speed, price and service
. If you are outstanding with one of them you will be successful. If you are outstanding with 2 of them you will be known in the industry. I don't know of any one that masters the 3 of them.
Can you make it to the top 5?