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The unlimited hosting gets a bad rap, and rightly so. I'm one of those that rip it apart any chance I get, and yet at the same time, we offer unlimited bandwidth on our hosting accounts.
We had experimented with the words "not limited", but we saw an increase in confusion and a drop in rankings and traffic. The reality is, our bandwith is NOT limited, only the disk space is. Putting on the server that we have 1GB network cards and access to a data pipeline of 2TBs connection between centers etc. Unlimited is just much easier to say.