I would recommend using the Google Adwords. If you can manage it by your own, go ahead with the classic version, as it has advanced features to tweak your advertisement. However, if you find difficulties in using Adwords classic, you could try their Adwords Express platform.
Google has more reach when compared to Bing.I vote for Adwords!
Without any doubt we can say that in paid search advertising industry, Google controlling almost 2/3 of the market. On cost basis Yahoo! Bing Network’s cost per click is above half percentage less than Google AdWords.
From a quick view in, everyone says google is better than Bing, but this is a lot more complex. If you have a big budget, and can compete with the all the sheep in the heard and stand out, google makes sense. I will guess for a lot of smaller hosting, developers, small IT guys, they just cant so then it becomes an ROI case study, trials, etc ... Bing and alternative more cost effective approaches come into play. at that time maybe BING comes in and returns better ROI. 1 reason for this happening is that typical buyers wiill google it first, research it on google, then once they are ready will double check and at that time deploy some BING searches. Well those searches are now made by ready buyers.
Geek Powered Hosting - The Cloud Made Simple
SuperHero 24 |7 | 365 Support
Please Visit us @ www.rebelnetworks.com
I would recommend that you analyze your target audience. Google has a great acceptance in Europe, but in South America is still using a lot of Bing. On the other hand in Russia is used Yandex ... so I want to recommend that you do a study of your target audience.