Originally Posted by aeromit
Not ethical at all however a lot of providers do it. I'm affraid it is very hard to fight it. And i'm not sure we should.
Karma......it will all catch them in the end. The customers that they do get off of the false or inflated claims/reviews will come to find that they are not getting what they are paying for (or are in fact getting what they are paying for - depending on how you look at it). There are a lot of uneducated customers out there that will take anyone’s word especially if it has a nice color scheme and a flash graphic or two. But for each of the uneducated customer there are 2 educated ones that will find your legit service, be happy and tell their friends and co-workers about you....which in the end is better off for you.
As was previously stated, you can generally sniff out pretty quickly the companies that are trying to artificially inflate their image.