There are plenty of hosts out here in hosting land that have all kinds of different hosting packages with all kinds of free add ons, the best place is to look in places where hosting companies are adding value. Like in this forum.
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Yes, a free SSL certificate would be great for any merchant sites. Free WHMCS and domain registration would be awesome for anybody!
However, how many services can you offer and still maintain a profit?
If you get all your freebies that you are going to give away straight to the company like purchasing WHMCS license to WHMCS it self you will be surprise that they do offer some promotion as well like if you rich this quota you will have this discount. Every license that you give away is getting cheaper and cheaper. So the more clients you have that have the freebies the better it is. It is a real gamble though but you really need that to succeed am I right?
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The main thing I think any client/customer looks for in a reseller or a major company is good customer service. If you have the time to be very friendly with people and communicate you can be a great reseller and get lots of business.