Originally Posted by Artashes
Think about it more broadly. A lot of people today require web hosting and they are all around you. Before anything else, pick a target market, a segment, then find ways to reach them. There is a variety of media outlets: from print to online, from local businesses to specialty professional events.
To expand on this, a bit of advice we give to our partners: specialise!
If you can offer a something to a niche market, you can use very precise targeting and make use of the data that companies like F***book hold.
For example, you could target photographers (or even more specific, such as wildlife photographers in your local area), and make your ads very photography-focused and word your landing page as "web hosting for photographers".
That way, you can get higher click-through rates at lower prices - increasing your ROI.