One website for us has to be good-looking(modern design, animations), well structured, to present the product/service simple and to find the information very easily. If the website is for a shop or there is some kind of order - it should be very easy.
To learn to create useful content it is not difficult, than to master a bicycle. For this purpose it is needed: to get up into place of representative of target audience. Sit down and think, why you would like to get on this page. Can you push off in-process from a semantic kernel, working over every keyphrase on principle "why? when? why? for what"?. As a result the necessary array of reader queries will appear on hands; to collect a maximum of useful information. Read all useful articles about your commodity or service. Look, about what other write and take away the most important information only. you must collect a maximum of data. To become the real expert. Then choose мякотку helping readers to do a choice. And do text round her, getting rid from other water; to add numbers. What do all love? Numbers! Even if it is said that it is not loved, actually it not so. More than 80% users abandon a web-site on 10 second of viewing, if does not find out there numbers. Agree, it sounded steeper, than "many users look a web-site minimum to time, if there are not numbers". То-то and it. Digital reality suborns and at once throws on the pair of points of authoritativeness.
A website that is responsive, clean, animated, uses the right colour palette and with nothing that looks out of place, are usually the best ways to ensure a website is most attractive to the general viewer