For hosting companies atleast, PageRank isnt really important. It's a measure of how many backlinks you have.
As the other guy said, Google has been screwing around with how the PR system works, so yeah, don't count on it too much.
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So in your opinion what is the best way to get on the first page of google and other search engines?
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SEO works well if done right. Choosing the right keywords in your <title> and the meta keywords of your site can make a difference. I guess PR counts a bit too, but not too much, so again don't count on it too much.