Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion
 

forgot password?



Reply


Old
  Post #1 (permalink)   01-24-2012, 02:56 AM
HD Newbie
 
Join Date: Jan 2012
Location: London, UK
Posts: 20

Status: chrisj is offline
Hey all,

Has anyone had any success with using Adwords to market their business? I tried out one of Google's $100 free vouchers and it delivered me moderate traffic, but not a great conversion rate and certainly not worth $100 of my money.
__________________
- Chris
 
 
 


Old
  Post #2 (permalink)   01-24-2012, 05:29 AM
HD Wizard
 
easyhostmedia's Avatar
 
Join Date: Mar 2011
Location: Northumberland, UK
Posts: 5,001
Send a message via MSN to easyhostmedia

Status: easyhostmedia is offline
tried these and got traffic increase, but nothing converted to sales
__________________
Terry Robertson - CEO The Easyhost Media Group
Niceday Hosting - Affordable Hosting
PowerSSL - - We Secure your World
The Scamlist Forum - Fighting against scammers
 
 
 


Old
  Post #3 (permalink)   01-24-2012, 06:11 AM
HD Newbie
 
Join Date: Jan 2012
Posts: 18

Status: john82 is offline
Maybe I'm missing something too but my conversions have always been incredibly poor with Adwords. Traffic yes, sales no. I've found other forms of advertising (for example advertising on relates sites, paid forum adverts etc.) more effective in bringing in revenue.
 
 
 


Old
  Post #4 (permalink)   01-24-2012, 06:46 AM
HD Newbie
 
Join Date: Jan 2012
Location: London, UK
Posts: 20

Status: chrisj is offline
Thanks for your replies guys, think I might stick with my existing advertising and promotion methods for now (unless I see any more $100 vouchers floating around...)
__________________
- Chris
 
 
 


Old
  Post #5 (permalink)   01-24-2012, 09:24 AM
HD Wizard
 
Join Date: Mar 2005
Location: Atlanta, GA
Posts: 2,264

Status: handsonhosting is offline
If your conversions are low, then you're targeting the wrong traffic.

The purpose of Adwords (in particular) is not so much to drive traffic, but to drive targeted traffic - people looking for a solution and ready to buy.

If your Adwords underperformed, you may not have done the research needed to choose the correct words or campaign.

This is the usual reason for a failed Adwords campaign. Driving traffic is only half the battle - targeted traffic is easier to convert - but if your website is not easy to follow or designed to convert the sale, this could be where you're losing your conversion.
__________________
Emerson Nogueira
http://www.HandsOnWebHosting.com
cPanel Web Hosting, Domain Registration, Managed VPS Servers
 
 
 


Old
  Post #6 (permalink)   01-24-2012, 09:30 AM
HD Wizard
 
easyhostmedia's Avatar
 
Join Date: Mar 2011
Location: Northumberland, UK
Posts: 5,001
Send a message via MSN to easyhostmedia

Status: easyhostmedia is offline
the last adwords campaign i had i paid someone who designs these campaigns for a living and i got the traffic but not the converted sales and my site is easy to read and navigate
__________________
Terry Robertson - CEO The Easyhost Media Group
Niceday Hosting - Affordable Hosting
PowerSSL - - We Secure your World
The Scamlist Forum - Fighting against scammers
 
 
 


Old
  Post #7 (permalink)   01-24-2012, 12:57 PM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,972
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
We use Google Adwords to convert traffic month in and month out and it works.
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #8 (permalink)   01-24-2012, 03:17 PM
HD Wizard
 
Join Date: Mar 2005
Location: Atlanta, GA
Posts: 2,264

Status: handsonhosting is offline
Like Steve, I use Adwords daily and we get the traffic and conversions. These are niche conversions, not a general conversion like going after the word "web hosting".

Your adwords need to target a specific page within your site, not your main page. Those pages must have a high Qual Score too (adword relevance). The higher the relevance, the lower you'll actually spend for your click.

We run one particular campaign we're running this month. So far, we're running at 0.45% click-through rate (28 clicks out of the 6,240 impressions). Average position is at 6.59 and we're converting without issue.

The purpose of the adwords campaign is not to just drive traffic, but to drive targeted traffic. By narrowing down our clicks to only 28 clicks, those are 28 people that are truly interested in what we have to say. While we can spend more money and move higher in the positions, the intended target would also change.

You may have been targeting the wrong audience, wrong time, wrong day of the week etc. We turn off our campaigns during certain hours, and flood it at other times. If the person you're hiring is doing this for a living, and was able to drive traffic to your site, and you still got limited conversions, then there's something wrong with your sales funnel.

Have you evaluated where the client bailed out of the sales funnel?
__________________
Emerson Nogueira
http://www.HandsOnWebHosting.com
cPanel Web Hosting, Domain Registration, Managed VPS Servers
 
 


Old
  Post #9 (permalink)   01-25-2012, 04:26 AM
HD Newbie
 
Join Date: Jan 2012
Posts: 3

Status: nitinslash is offline
Quote:
Originally Posted by chrisj View Post
Hey all,

Has anyone had any success with using Adwords to market their business? I tried out one of Google's $100 free vouchers and it delivered me moderate traffic, but not a great conversion rate and certainly not worth $100 of my money.
For getting the conversion you have to optimize your landing pages, make attractive ad copy (call to action).
__________________
web hosting | Linux hosting
 
 
 


Old
  Post #10 (permalink)   01-25-2012, 04:16 PM
HD Guru
 
Join Date: Apr 2009
Location: Sheffield, UK.
Posts: 574

Status: HostOX is offline
I would never touch it again, it is not that great as people think.

I know someone who got tons of sales with it and loads that don't, it all depends on how you do it.
There is sure an art to it!
__________________
HostOX | Hosting Built on Consistency, reliability and strength.
 
 
 


Old
  Post #11 (permalink)   01-26-2012, 11:13 AM
HD Amateur
 
Join Date: Jan 2012
Posts: 93

Status: HostAddonLtd is offline
Well i think adwords should be used for brand awareness, Traffic will convert once your brand is out there.
__________________
Host Addon Ltd™ | Premium Hosting Services
¦| Dedicated Servers | Reseller Hosting | Shared Hosting | SSL | Domains
¦| Premium VPS Hosting
 
 
 


Old
  Post #12 (permalink)   01-26-2012, 01:12 PM
HD Wizard
 
Join Date: Mar 2005
Location: Atlanta, GA
Posts: 2,264

Status: handsonhosting is offline
All I can share is that the correct advertising DOES work - but you must use it correctly. For that matter EVERY form of advertisement works, but you have to target the right message at the right audience.

From hotels and real estate to clothing and beads I have used Adwords and have been successful at turning the money I spend on advertising into profit.
__________________
Emerson Nogueira
http://www.HandsOnWebHosting.com
cPanel Web Hosting, Domain Registration, Managed VPS Servers
 
 
 


Old
  Post #13 (permalink)   01-26-2012, 01:51 PM
HD Addict
 
Join Date: Oct 2011
Posts: 177

Status: Bullten is offline
Don't limit your budget when running adwords, you have to loose your pocket to understand how it can benefit you. Also you may need a concern person who have expertise in it.

Last edited by Bullten : 01-26-2012 at 02:11 PM.
 
 
 


Old
  Post #14 (permalink)   02-05-2012, 09:00 AM
HD Newbie
 
Join Date: Dec 2011
Posts: 31

Status: trishia is offline
Quote:
Originally Posted by easyhostmedia View Post
tried these and got traffic increase, but nothing converted to sales
not for me, i had great traffics and sales conversions using adwords. the only problem is, it is only for short time use. it doesn't guarantee a long term sales.
 
 
 


Old
  Post #15 (permalink)   02-11-2012, 01:50 AM
HD Newbie
 
Join Date: Jan 2012
Posts: 29

Status: swizzle is offline
Adwords is useful but you should carefully choose words which you are targeting
 
 
 
Reply
Previous Thread Next Thread


Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: