Limited Time Coupons worked very well for us in the December season that we ran it. sales went up 80% from the original goal we expected and we had to expand server capabilities in the run as well.
Limited time offers usually work well. Discounts like: Sign up now and get 10% off your first month or year.
Refer a friend and get a month free of hosting
What worked best for me is making a Special Event Sale or Limited Time Offer Only For A Specific Group.
I think the regular hosting consumer (or any consumer) likes to know they are getting a special deal.
An example, is posting on this message board:
"LIMITED TIME CHRISTMAS OFFER ONLY FOR HOSTING DISCUSSION MEMEBERS!"
I agree that limited time offers work well. I always take advantage of an event by offering a limited time special for clients. Giveaways also seem to draw more attention as well, clients love it when they get something for free.
Well, that's a very creative marketing technique. I suppose that when he is in downtown people will know where to get their hosting just by reading his forehead. Although, it can be perceived by others in a negative manner as well. The debates roll on.
A limited offer would always get the attention of potential customers.
A freebie service or software would also attract clients. You can give away a free wysiwig editor or make your client a simple and personalized header along with a free web template. This would help them jumpstart their website.