I have a couple sites that I have "branded" in similar ways. They're both connected to me directly with a unique name......so I'm known at various forums by this name, comment on blogs with this name, use similar logos/favicons on the sites themselves, and keep them connected, even though they're separate places with their own themes/content.
I'm not sure how much sense that made, but for example, Site A might be Funny Dogs and Site B might be Funny Cats....so I'd use an animal favicon, go by something like "Animal Lover," etc, and link to the opposite sites on one another.
Are there downsides to keeping the sites connected and somewhat unified in this way? Would it be better to create unique identities and promote separately all the time?
I'm not sure how much sense that made, but for example, Site A might be Funny Dogs and Site B might be Funny Cats....so I'd use an animal favicon, go by something like "Animal Lover," etc, and link to the opposite sites on one another.
Are there downsides to keeping the sites connected and somewhat unified in this way? Would it be better to create unique identities and promote separately all the time?