Advertising on large online networks and media portals such as the Facebook can be one smart move, provided that you know exactly for what purposes you are investing in your internet marketing campaigns. For instance, for a newly set up hosting business, using the option may not seem that great because nearly most clicks will be made on ads just to pay a visit to your homepage and they're gone.
The better and more fruitful option could be placing your links and ads on portals, directories, forums and blogs which are highly relevant to the hosting industry, this way, clicks made on links will be done by potential customers and through doing this, you could experience your first sales even if your business is brand new. Besides, such advertising type can be affordable too.