Something that I've been coming across more of lately is the ability to purchase leads for your web hosting company. Sites like HostVoice and FindMyHost now provide this. Do you think it is worth your sales reps' time to pursue these outbound sales and try to convert these people, or do you prefer to get clients through traditional means (e.g. posting offers & building a brand)?
Personally I've opened a HostVoice account, deposited $100, and found myself two clients as a result of the $100. I'd suppose that the meager two new signups were simply a result of my own shoddy sales work and simply not being an established brand or being new in business. So I'd like to hear your thoughts. Are leads worth purchasing? Why or why not?
Personally I've opened a HostVoice account, deposited $100, and found myself two clients as a result of the $100. I'd suppose that the meager two new signups were simply a result of my own shoddy sales work and simply not being an established brand or being new in business. So I'd like to hear your thoughts. Are leads worth purchasing? Why or why not?