If you live in the US, you would not have been feeling the pinch like us non-US merchants who charge in US dollars, and then have to regularly convert our earnings into our native currency.
In my case, it was not that long ago that the US buck was $0.62 Canadian. And recently, it hit a 12 year high of over $0.85.
Needless to say, that really hurt my bottom line.
Finally, we are seeing some corrections. http://www.x-rates.com/d/USD/CAD/graph120.html
It is now down to under $0.81.
I'm not greedy. If it settled in at around $0.75, I'd be a happy camper.