Focusing on weaker keywords

CanSpace

Active member
I read an interesting post recently that suggested to focus on keywords that are in positions 5-15 (as per GSC), instead of producing new content. The author's message is that these keywords are the ones Google thinks are good and they just need the extra push to get them to top spots. It entails updating those posts/pages, building a bit more authority, adding an intro and key takeaways sections, trimming unnecessary content, etc etc. As long as you are making it more insightful.

Would love to hear from those with more in-depth knowledge if the strategy makes sense and if it's solid for long-term performance.
 
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