Press Releases and Guest Blogging will definitely become a vital part of SEO for the future and many marketers, me included, are looking for interesting opportunities in this area. After Google released Panda, Penguin and Hummingbird, those two have become even more valuable sources to get recognised.
Many people are misguided the real benefits such creative writing encompasses and think that it should be tied to a commercial use, direct advertising or usage of dofollow links. In reality, a simple 1 link in your author profile on the bottom of an article, can easily do the trick.
We need to concetrate more and more about the content and style of writing we use. With the new search engine tendencies the users will use more and more search keywords, going to whole sentences, so a content, which is well styled and helpful, will pop up more and more in front pages. Moreover writing articles in trusted and well populated news websites will further influence the readers to remember you, and thus remember your company.
I am still exploring all the vast options for article and blog contribution, so am still learning about the right methodology, but I can definitely recommend it to others - regardless if you're a starter or an established player on the market, you shouldn't miss a chance to impress :rolleyes2