hostmaster09
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Google Dec. 14 launched URL shortening service Goo.gl tfor Google Toolbar and Feedburner. Bit.ly bit back hours later by offering a professional service. It's a URL brevity battle royale. Eventually, Google could offer Goog.gl more broadly, which could be a scary proposition for Bit.ly and others in the space and points to an ongoing trend of Google trying to mimic other Web services to keep traffic flowing to its search engine and other Web services.