Hey guys,
I have a marketing case-study that I wanted to share with everyone, and hear your thoughts...
This week TurnKey Internet finalized the purchase of a great big new datacenter in New York. It's a former federal government building with 1-foot-thick cement walls so it's the perfect place to house our infrastructure. The multi-million-dollar expansion comes on the heels of record growth over the past 2 years.
I'm currently brainstorming about how to use the new acquisition marketing-wise and I'd love to enlist your help!
So far I've written a press release that got distributed (via PRWeb) yesterday morning with a nice result. The story got picked up by several tech news sites.
Check out the press release:
http://www.turnkeyinternet.net/company/TurnKeyInternetDatacenterPressRelease.pdf
I also wrote a blog post about the acquisition and posted pictures of the outside and inside of the new building pre-upgrades.
Check that out here:
TurnKey Internet Blog
Of course I've sent out notifications in all the social media outlets (Twitter, Myspace, Facebook, etc.)
I've also been writing personal emails to all of my press contacts online and off, including all of the local newspapers. So far we've gotten one interview for an article in our local Business Review.
So, now, here I am, posting to you guys. What should I do next? Have I covered all of my bases? If this was your project to market and promote, how would you go about doing it? I feel like there is a lot of talk on these forums about how to get traffic to your website, up your SEO, etc., but not so much specific project-related advice. I think it would be so great if we could work together to build a checklist for marketers to work with. It can feel overwhelming to tackle a project promotion without one!
Looking forward to hearing your thoughts!
Best,
Anneke
I have a marketing case-study that I wanted to share with everyone, and hear your thoughts...
This week TurnKey Internet finalized the purchase of a great big new datacenter in New York. It's a former federal government building with 1-foot-thick cement walls so it's the perfect place to house our infrastructure. The multi-million-dollar expansion comes on the heels of record growth over the past 2 years.
I'm currently brainstorming about how to use the new acquisition marketing-wise and I'd love to enlist your help!
So far I've written a press release that got distributed (via PRWeb) yesterday morning with a nice result. The story got picked up by several tech news sites.
Check out the press release:
http://www.turnkeyinternet.net/company/TurnKeyInternetDatacenterPressRelease.pdf
I also wrote a blog post about the acquisition and posted pictures of the outside and inside of the new building pre-upgrades.
Check that out here:
TurnKey Internet Blog
Of course I've sent out notifications in all the social media outlets (Twitter, Myspace, Facebook, etc.)
I've also been writing personal emails to all of my press contacts online and off, including all of the local newspapers. So far we've gotten one interview for an article in our local Business Review.
So, now, here I am, posting to you guys. What should I do next? Have I covered all of my bases? If this was your project to market and promote, how would you go about doing it? I feel like there is a lot of talk on these forums about how to get traffic to your website, up your SEO, etc., but not so much specific project-related advice. I think it would be so great if we could work together to build a checklist for marketers to work with. It can feel overwhelming to tackle a project promotion without one!
Looking forward to hearing your thoughts!
Best,
Anneke