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I saw one this morning suggest that Google penalizes your site if it's new and you develop tons of backlinks too fast.
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I don't think there can be a strict penalty involved. If say Apple launches "SuperGadget" tomorrow, there will be tons of links to the official page/site it in the matter of days. It won't be penalized, we can rest assured. The nature of the sites/pages that link to it and their authority probably makes a world of difference.