Be careful offering coupons and cutting prices. If you're constantly doing this, you're devaluing your product. I've seen too many hosts offer 20% off, directly on their sites as an almost permanent feature. If the client is already on your site, rarely do you need to offer a discount (unless you're trying to push a particular package).
Too many places offer 75% off type packages and think it's a good way of getting clients - and maybe it is - but if the client is only paying you $2.00 at the end of the day, you're not going to be able to pay the bills. You're better off targeting a different industry nice and dominating it.
I agree with the 2 dollar accounts. Cheap can attract customers, but you also have to keep in mind upgrade paths for customers. If your loss leader is 2 dollars and the next plan up is 7 dollars, customers may just leave rather than upgrade. Course that costs them time and money to have it done as well.
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You would be surprised how quickly word of mouth can go when its all local. I have no issues striking up a conversation about work when I am out on the town with friends or even my husband. Keep business cards on you at all times.
Please your clients & thank them from time to time.......they are just like groupies that keep the band going strong.
Ask your current clients if they could write up reviews about how their services are with you and to post them on forums like this and WHT.
Another good way to get clients is by word of mouth, tell your friends and family members about what kind of services you offer and tell them to tell their friends etc. The best way to get clients is by word of mouth.
Putting ads on forums / blogs could help to , be sure to have the ads on the niche you go for meaning if you host personal sites then you'd want to have ads on a site about personal stuff.