Originally Posted by cwvps
Also, it's good to provide and mention that the support is available 24/7 and that the response time is immediate. This is very important for potential clients to know.
If you legitimately supply this then it sure great to let people know. Otherwise if your not offering legitimate 24/7 support then you should only promote the support around the times your company can deliver the support. Even saying things like "support will be supplied within as timely manner as possible" will do you much more well than false advertising. Just because much of the competition does it, doesn't mean you need to hop on the "band wagon". Finally regarding potential customers "needs to know this", as long they know your approximate availability and what they are getting it sufficient. After all some customers will be willing to comprise "quick responses" for more appropriate replies than "we are looking into this" and waiting for hours that comes with most "24/7 support" places.