Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion
 

forgot password?



Reply


Old
  Post #1 (permalink)   02-03-2010, 02:40 AM
HD Guru
 
Join Date: Jan 2008
Posts: 536

Status: AbbieRose is offline
A local web development company that I have occasionally done work for is running a radio show all week. It's weird-no one locally has heard of them yet they are doing two hours a day on a major regional station.

I have no idea how they got into it, or why. No one knows of them-none of them are famous. Does this give positive exposure or is it more of a 'who the bleep are they' reaction that they will get?
 
 
 


Old
  Post #2 (permalink)   02-03-2010, 06:56 AM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,720

Status: Artashes is offline
That's indeed very interesting.

What is the format of the show and what kind of content does it have? How do they promote themselves?
 
 
 


Old
  Post #3 (permalink)   02-03-2010, 07:16 AM
HD Newbie
 
Join Date: Feb 2009
Location: Cheltenham
Posts: 18

Status: AL-Benjamin is offline
I would have thought that given the nature of the company they aren't going to pick up enough business to justify the cost.
__________________
udedi.com - UK unmetered server, VPS & CDN specialists
10,000gb.com - High bandwidth US servers comming soon!
 
 
 


Old
  Post #4 (permalink)   02-03-2010, 08:12 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,945
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
Quote:
Originally Posted by AL-Benjamin View Post
I would have thought that given the nature of the company they aren't going to pick up enough business to justify the cost.
You don't necessarily have to generate new business to justify these types of promotions. They could have reached a trade agreement. I suspect they're looking for brand awareness, followed by increased sales.
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #5 (permalink)   02-03-2010, 09:33 AM
HD Newbie
 
Join Date: Feb 2009
Location: Cheltenham
Posts: 18

Status: AL-Benjamin is offline
Quote:
Originally Posted by Steve-Hostirian View Post
You don't necessarily have to generate new business to justify these types of promotions. They could have reached a trade agreement. I suspect they're looking for brand awareness, followed by increased sales.
I agree for general brand awareness it is good, but then I think i would target that brand awareness towards other people.

I think maybe the thing from my perspective it may be different as in the UK radio stations are not that local, so you would be really scattergunning the situation.
__________________
udedi.com - UK unmetered server, VPS & CDN specialists
10,000gb.com - High bandwidth US servers comming soon!
 
 
 


Old
  Post #6 (permalink)   02-03-2010, 11:55 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,945
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
Would a web development company in the UK really need to be localized?
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #7 (permalink)   02-03-2010, 12:41 PM
HD Addict
 
Join Date: Aug 2009
Location: Albany, NY
Posts: 117

Status: Anneke is offline
Huh, interesting. Is it an entertaining show? Do you know how long the promotion is going to be running? We've done radio ads in the past with little luck, but I could see an opinion type show with a charismatic host doing really well for brand-awareness.
__________________
TurnKey Internet, Inc : phone 1.518.618.0999 and 1.877.539.4638 | Contact Us
Cloud Servers | Dedicated Servers | Colocation | VPS | Mail Services | Reseller hosting
 
 
 


Old
  Post #8 (permalink)   02-20-2010, 07:24 AM
HD Newbie
 
Join Date: Feb 2010
Posts: 38

Status: Engage-Engine is offline
Quote:
Originally Posted by Artashes View Post
That's indeed very interesting.
Agreed.

Quote:
Originally Posted by Artashes View Post
What is the format of the show and what kind of content does it have? How do they promote themselves?
Yes, those are the questions I have as well.

By the way, readers who are interested in quality radio programming might check out cartalk.com. Imho, these guys are masters of the medium. I find cars really boring, but I listen to the show every week anyway. That's a good program, imho.

If a host has a radio personality, and good exposure for the show, I could see it working very well.
__________________
A Free Way To Boost Your Sales And Subscriptions
No kidding, just a few minutes of easy work today can grow your conversions for years to come. 100% free.
 
 
 


Old
  Post #9 (permalink)   02-20-2010, 03:27 PM
HD Guru
 
shockym's Avatar
 
Join Date: Jan 2008
Posts: 694

Status: shockym is offline
They could just be testing the waters with the local listeners, there is no better way to know if something will work than to try it. That seems like a large first step though, esp. if they are new.
__________________
Please your clients & thank them from time to time.......they are just like groupies that keep the band going strong.
 
 
 


Old
  Post #10 (permalink)   03-01-2010, 12:59 PM
HD Amateur
 
Join Date: Feb 2010
Posts: 94

Status: vWiz is offline
Quote:
Originally Posted by AL-Benjamin View Post
I would have thought that given the nature of the company they aren't going to pick up enough business to justify the cost.
I have to agree. Advertising on radio is very expensive. I would like to see their ROI to see if it actually works.
__________________
10 Gigs Hosting | We heart our customers :)
Shared & Reseller Hosting ★ R1Soft ★ Zamfoo Master Reseller ★ LiveChat Support ★
W: www.10gi.gs
 
 
 


Old
  Post #11 (permalink)   03-01-2010, 08:58 PM
HD Master
 
Join Date: Nov 2009
Location: USA
Posts: 332
Send a message via AIM to energizedit Send a message via Skype™ to energizedit

Status: energizedit is offline
I would almost bet they've done work for the station or the company that owns the station etc. for a trade in services. Unless you are really charging some high prices you really couldn't justify the cost.
__________________
Energized I.T. Cpanel Hosting
A full service web company
Shared/Reseller Hosting | Website Building | Domain Names
 
 
 


Old
  Post #12 (permalink)   03-04-2010, 05:21 AM
HD Newbie
 
Join Date: Mar 2010
Posts: 3

Status: WHLD-Adam is offline
Perhaps someones cousin owns the radio station
__________________
Web Host Link Directory
http://www.webhostlinkdirectory.com
Search, Browse, Add, Review
 
 
 


Old
  Post #13 (permalink)   03-16-2010, 05:27 PM
HD Newbie
 
Join Date: Mar 2010
Location: Brisbane, Australia
Posts: 41
Send a message via Skype™ to hostchunk

Status: hostchunk is offline
There is a Web Design firm here in Brisbane, Australia which are running advertising campaigns on the radio. Might be a great idea as the general public don't really know how easy it is to get a website on the internet.
__________________
HostChunk.com
Inexpensive Web Hosting, Design and Domains!
 
 
 


Old
  Post #14 (permalink)   03-18-2010, 07:48 AM
HD Addict
 
Join Date: Aug 2009
Location: Albany, NY
Posts: 117

Status: Anneke is offline
For radio ad campaigns, I think it depends on the type of program you advertise during, and the number of ads they already have running. When the ads are run in a block say, at the top of the hour, it's easy for them to get ignored, people just tune out. It's also not the best for web hosting and related fields-- it's much harder to get someone to hear a link and remember later to type it in than it is to present them with a link they just have to click.
__________________
TurnKey Internet, Inc : phone 1.518.618.0999 and 1.877.539.4638 | Contact Us
Cloud Servers | Dedicated Servers | Colocation | VPS | Mail Services | Reseller hosting
 
 
 


Old
  Post #15 (permalink)   04-05-2010, 06:19 AM
HD Addict
 
Join Date: Feb 2007
Posts: 167

Status: bermuda is offline
The Radio commercials can be useful and great. At present a lot of companies like Web Root are using the options to promote their web services and hosts too could get promoted this way. It might be a bit costly but if done in the course of time some good results could be achieved.
__________________
Banner Perfect | Logo Mansion
 
 
 
Reply
Previous Thread Next Thread


Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: