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  Post #1 (permalink)   02-11-2010, 08:58 AM
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Hey everyone,

As the Marketing Director for TurnKey Internet, I am in charge of writing our blog posts. I was having some writing block this morning and thought I'd ask you guys what you'd like to read about. What hosting-related topics appeal to you? What might catch your roving eye?

Thanks, in advance, for the ideas!
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  Post #2 (permalink)   02-11-2010, 09:01 AM
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Two topics that seem to generate a lot of interest are Disaster Recovery and SEO, with SEO leading the pack.
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  Post #3 (permalink)   02-11-2010, 09:38 AM
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SEO definitely leads the way. I can't tell you how many articles I see pop up in my RSS Reader every day - it's a staggering number.

The other that seems to raise it's head on a regular basis is shopping cart comparisons. What "X" does that "Y" doesn't do etc. Lots of people want to sell online.
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  Post #4 (permalink)   02-11-2010, 10:31 AM
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With all the SEO articles out there, do you think it makes sense to write another one? I wonder if getting creative with topics might end up getting you more views. On the other hand, SEO is popular for a reason. People are hungry to know more. Hmm.

Disaster recovery, I like!!
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  Post #5 (permalink)   02-11-2010, 12:39 PM
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I would love to read honest and unbiased reviews on web hosting companies. The reviews I read before are either written for some fee or published to promote affiliate links.
 
 
 


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  Post #6 (permalink)   02-11-2010, 12:54 PM
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There are a TON of articles for SEO, but there's also millions of people who crave the information too. While you may not rank too high for key words like "SEO", you can possibly squeeze in some other words which are in the same group and build the traffic.

The big part of an effective article is the knowledge level of the article itself. I see hundreds of hosting companies posting about how wonderful cPanel is, and they touch the bare surface when it comes to "create email addresses with only 4 clients". To me, while it's informative to the novice user, if the knowledge of the person writing the article was deeper, there'd be more readers (i'd think).

I can write all day about PCI Compliance, Server Security and marketing as that's where a lot of my knowledge is based, however if someone wanted me to write about a Dodge Durrango (my car), the only thing I'd be able to say is that it's white, it's a V8 4x4 and I have to fill up gas every 380 miles. Beyond that I can't tell you much more! I do know that It handles 160,000 miles very well!

So knowledge of the topic is going to be the saver in the article. Touching the surface will get a browser or two, but details will get you a repeat visitor (usually).
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  Post #7 (permalink)   02-11-2010, 03:03 PM
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Good thoughts, all. What I'm gathering here is that, with tried and true topics like SEO, you're best bet is to have a really truly knowledgeable take -- the more common the subject the more in-depth, expert information you need to make it a worthwhile article.

I was thinking about writing an article on why there is no one method when it comes to SEO, and that the room left for experimenting and interpretation is what makes it such a hot topic. Nobody can REALLY figure it out for sure so we all continue to search and read in the hopes of getting ahead of everyone else. I also hope to include a succinct guide based on my own techniques. Does that sound like something you'd read?

Beyond that, I'll work on coming up with some articles based on what I know best: creative branding and self-promotion.
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  Post #8 (permalink)   02-11-2010, 08:06 PM
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How about...

-simple solutions to complex hosting problems

or

-how to market your website the free and easy way
 
 
 


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  Post #9 (permalink)   02-11-2010, 09:39 PM
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For folks interested in SEO, I use a 4 Step method that has proven to be very effective thus far.

First, do the proper keyword phrase research and analysis. In other words, identify the keyword phrases people are using to try to find your products and services. This is an often overlooked step because most web site owners and or web masters don't know how to do this properly.

Second, you need to analyze the web competition that already holds the Top 10 positions for the keyword phrases you want to target. You need to look at your competitions On-Page SEO and their Off-page SEO. Part of the Off-page SEO analysis is counting the back links to your competitor's web sites. You'll have to either get more or better back links than they have.

Third, you need to have the correct balance of On-page SEO applied to your web site. These are things like titles, keywords, descriptions, body content, etc. The search engines have to really understand what your web site is all about, and good editorially sound content provides that.

Fourth, you need to get back links to your web site. There are a myriad of ways of getting back links, although getting good back links that count has become more difficult as a result on ongoing changes Google has been making to how they value back links. There is a ton of information available on how to acquire back links.

Now all that being said, there is obviously a lot of detailed information on how to accomplish these 4 steps that people need to know. For that, reading all the articles, ebooks, .pdf's, blogs, forum postings etc. can be somewhat helpful. The sad truth is, there is a lot of either bad or outdated information floating around. This makes self-learning SEO an even greater challenge.

To the fellow that mentioned there needs to be more, deeper content, I absolutely agree. For now though, at least the beginners have a basic process to follow.
 
 
 


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  Post #10 (permalink)   02-12-2010, 09:18 AM
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I like the marketing idea, people love to hear about that stuff; free and easy will catch attention as well. Also, how about security?
 
 
 


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  Post #11 (permalink)   02-12-2010, 09:54 AM
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You know what, a detailed article on how to research keywords for your market is something that few ever put out information on. Many brush past it saying to checkout KeywordSpy or Google Adwords or buy a $500 program to do the work. Some say view the source of your competition and steal their words and just do a better job than them. The "brush off" is so overlooked that you could probably have a whole series of articles on different methods used and have enough information for a dozen (or two) articles.

If you allow detailed articles like that to be syndicated, I wouldn't be opposed to posting it and the link on some of my own sites. - food for thought!
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  Post #12 (permalink)   02-12-2010, 10:03 AM
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Quote:
Originally Posted by Top10SEO View Post
For folks interested in SEO, I use a 4 Step method that has proven to be very effective thus far.
Thanks for those steps. And welcome to Hosting Discussion
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  Post #13 (permalink)   02-12-2010, 03:17 PM
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Are there studies out anywhere that show SEO techniques actually working long-term? If so, I'd love to site them in my article.
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  Post #14 (permalink)   02-12-2010, 03:18 PM
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Quote:
Originally Posted by handsonhosting View Post
You know what, a detailed article on how to research keywords for your market is something that few ever put out information on. Many brush past it saying to checkout KeywordSpy or Google Adwords or buy a $500 program to do the work. Some say view the source of your competition and steal their words and just do a better job than them. The "brush off" is so overlooked that you could probably have a whole series of articles on different methods used and have enough information for a dozen (or two) articles.

If you allow detailed articles like that to be syndicated, I wouldn't be opposed to posting it and the link on some of my own sites. - food for thought!
Hey great idea! And absolutely, once I'm done writing I'll make the articles available for syndication to whomever wants them!
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  Post #15 (permalink)   02-12-2010, 04:45 PM
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Hi Guys,

I think one of the biggest reasons you don't see truly detailed, in-depth deep subject matter articles on SEO is because if you are a true SEO expert, why would that person want to give away the knowledge they worked very hard for and usually paid dearly for.

IF a real expert writes a tell-all article on any facet of SEO, are they not quite possibly, and in reality more likely, creating a crop of up-and-coming competitors?

What possible incentive is there for someone who truly knows the strategies, techniques, tools and processes to freely give that information away so that any one of thousands of potential competitors can read their play book?

This is a serious question to this forum and Iím truly interested in your replies. Conor, you seem like a pretty well informed guy, Iíd really like to hear your feedback.

Now I would like to add just one proviso to my comments.

This is written from the perspective of someone who makes their living at doing SEO as a full-time profession. Not as a hobby, not as a corollary job function, but as someone whose sole monetary returns are based on doing SEO work. What is that personís incentive to divulge their means to a livelihood?
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