We've seen the same "webspace" and "webpage provider". Even when I talk to people from time to time and they ask me what I do, when I say "I run a web hosting company" the response is "what's that?"
Going back on Steve's post, I have a hard time believing that more traffic is generated from page 2-1000 on google than page 1. Most people I know, if they don't find the answers on page one, they do a different search pretty quickly. Being on page one is the entire pitch of the SEO I do for clients. I've never suggested to them to ignore page one and aim of position 15